{"id":4172,"date":"2026-03-31T11:23:36","date_gmt":"2026-03-31T09:23:36","guid":{"rendered":"https:\/\/nouba.it\/our-heritage-2\/"},"modified":"2026-05-25T16:27:52","modified_gmt":"2026-05-25T14:27:52","slug":"our-heritage-2","status":"publish","type":"page","link":"https:\/\/nouba.it\/it\/our-heritage-2\/","title":{"rendered":"Our Heritage"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” bg_image=”5962″ bg_image_phone=”5963″ bg_position=”center top” background_image_loading=”skip-lazy-load” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” shape_divider_position=”bottom” bg_image_animation=”zoom-out” mobile_disable_bg_image_animation=”true” parallax_bg=”true” parallax_bg_speed=”medium_fast” 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L’origine.<\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][vc_column_inner right_padding_desktop=”15%” right_padding_tablet=”0″ column_element_direction_desktop=”default” column_element_spacing=”30px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_desktop=”16px” font_line_height=”1.6″ text_direction=”default” font_size_tablet=”1em”]\n

NOUBA \u00e8 stata fondata a Milano nel 1978 dalla truccatrice italiana Rosy Armanini. Il marchio \u00e8 nato da un’intuizione determinante: l’incontro tra due mondi.<\/p>\n

Durante un viaggio trasformativo in Sudan, Rosy Armanini ha scoperto un rapporto con la bellezza radicalmente diverso. Nel linguaggio estetico delle trib\u00f9 Nuba, il colore era Luce, Emozione, Presenza.<\/strong><\/p>\n

Il colore veniva indossato con consapevolezza: una forma di espressione personale radicata nella cultura e nell’individualit\u00e0.
\nQuesta esperienza ha messo in luce una potente verit\u00e0 creativa: il trucco poteva essere molto pi\u00f9 di un semplice abbellimento estetico.<\/p>\n

Poteva diventare un linguaggio.<\/p>\n

Una volta tornata a Milano, questa visione ha incontrato un’altra forza fondamentale: la disciplina, la precisione e la profondit\u00e0 culturale dell’artigianato italiano.
\nQui, il colore espressivo ha trovato un metodo.<\/p>\n

L’intuizione creativa ha trovato una struttura.
\nIl pigmento \u00e8 diventato formulazione.
\nDa questa intersezione \u00e8 nata NOUBA.<\/p>\n

Un marchio in cui la forza emotiva del colore incontra la maestria dell’arte italiana.<\/p>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ 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OUR HERITAGE<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][split_line_heading animation_type=”default” fit_text_to_container=”true” font_size=”4vw” font_size_phone=”7vw” text_direction=”default”]NOUBA<\/span>\u00a0si<\/span>\u00a0pone<\/span>\u00a0all\u2019intersezione. <\/span><\/p>\n

L\u2019Africa<\/span>\u00a0ha<\/span>\u00a0rivelato<\/span>\u00a0il<\/span>\u00a0potere<\/span>\u00a0del<\/span>\u00a0colore. <\/span><\/p>\n

Milano<\/span>\u00a0gli<\/span>\u00a0ha<\/span>\u00a0dato<\/span>\u00a0metodo.<\/span>[\/split_line_heading][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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