Born in Milan’s fashion heartland, Nouba has been creating innovative, trend‑driven make‑up since 1978. Every formula is 100% Made in Italy, developed in‑house and packed with rich pigments that deliver wearable artistry for every individual style. From our iconic earth powder to the cult‑favorite Millebaci liquid lip colour, we fuse cutting‑edge research with fearless colour creativity so you can dare to be you.